Meta Ads • CAPI + Pixel • Updated Sep 2026

Ads that return.
Not burn.

Hire me for one job: profitable acquisition. Neeche past managed campaigns ke real Ads Manager exports. Status inactive = past work, isliye numbers honest hai. Apps chahiye? Apps page →   SEO? SEO page →

Case 01 • Website Purchases • ROAS

Sales Campaigns — 21.3x & 12.3x ROAS

Problem: D2C sales at profitable CPA. Kiya: purchase-objective campaigns, 7-day click attribution, creative testing. Result: ₹560 spend → 30 purchases (₹18.65 CPA, 21.3x ROAS); ₹254 → 12 purchases (12.3x).

21.3xBest ROAS
₹18.65Best CPA
45+Purchases tracked
7-dayClick attrib.
CampaignSpendPurchasesROAS
New Sale (hero)₹559.593021.36x
New Sale (scale)₹254.221212.35x
Sales support₹427.6622.31x
₹3.87 spend wali 6,318 ROAS row view-content value anomaly hai — isliye hero metric me nahi gini. Honest reporting > vanity numbers.
Meta Ads Manager sales campaigns 21x ROAS
Fig A — Ads Manager export: spend / purchases / CPA / ROAS (campaign names trimmed for privacy)
Case 02 • Traffic + Engagement • Low CPC

Engagement Engine — ₹0.52 Clicks at 73k Reach

Problem: sasta top-funnel traffic for retargeting pool. Kiya: engagement + link-click ad sets, frequency capped ~1.1–1.2. Result: 2,594 clicks in one campaign at ₹0.53; messaging conversations ₹34–54.

₹0.52Best CPC
73kTop reach
2,594Clicks (1 camp.)
1.1xAvg frequency
Meta Ads Manager engagement campaigns low CPC
Fig B — Ads Manager export: reach / impressions / results / CPC (full-funnel view)

FAQ — Ads hiring se pehle

Campaigns inactive kyu dikh rahe?

Ye past managed campaigns hai — live client spend ke screenshots portfolio me dalna policy-safe nahi hota. Strategy, structuring aur reporting process live audit pe dikhata hu.

ROAS guarantee?

Nahi. 21x ek winning campaign tha, har niche alag hai. Mai testing budget, kill-rules aur scale-rules ke saath kaam karta hu.

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